Mexico occupies a prominent place in the global beer market, consolidating itself as the first exporter and the fourth producer worldwide. This sector is not only a pillar of Mexican agribusiness, but also significantly boosts the national economy by integrating up to 73% of local inputs into its production.
Main Producing Regions and Their Impact
The states of Zacatecas, Coahuila and Nuevo León lead industrial beer production, contributing 46.6% of the national total. On the other hand, Baja California has positioned itself as the cradle of craft beer in Mexico, a segment that has grown 8% in recent years, even facing challenges such as the pandemic.
Highlights:
- Zacatecas and Coahuila: Leaders in industrial production.
- Baja California: Epicenter of craft beer.
- Jalisco: Innovative in new styles and flavors.
Exports and Key Markets
In 2024, Mexican beer exports reached $1,013 million during the first two months, with the United States and Canada absorbing 90% of international shipments. This growth has strengthened Mexico’s position as a leader in agri-food exports.
Highlighted figures:
- Main destination: USA.
- Steady increase: Demand in emerging markets in Europe and Asia.
The Rise of Craft Beer
The craft beer market has experienced a significant boom, reflecting the growing diversity of tastes and styles. Varieties such as Stout and Pale Ale have gained popularity both locally and internationally. States such as Baja California and Jalisco have played a crucial role in the growth of this segment.
Reasons for the boom:
- Preference for local and personalized products.
- Innovation in flavors and production techniques.
- Cultural impact on responsible consumption.
Conclusion
The beer industry in Mexico combines tradition and innovation, standing out as an economic and cultural engine. From large exports that reinforce the country’s global leadership to the growth of the artisan market, this sector continues to demonstrate its ability to adapt to challenges and offer high-quality products that represent the flavor of Mexico around the world.
Learn more about the Mexican beer industry and its global impact!
Andrés Alcantara
Digital Marketing Specialist
